박나현
There is a startup that has entered the non-fungible token (NFT) market, which has recently been in the spotlight as a financial investment, and is attracting attention.
BLLO, founded this year with the aim of facilitating the expansion of NFT businesses, is taking a leading role in providing support for NFT planning, creation, and issuance that anyone can easily apply to their daily lives.
BLLO provides design and development services for 3D PFP (ProFile Picture) NFT products.
PFP refers to an NFT that can be used as a profile image on SNS, and currently, PFP occupies most of the pie in the NFT market.
PFP NFT creates up to tens of thousands of character designs by combining various parts such as hats, clothes, and items through an armed computer algorithm.
In other words, it is a business that can only be provided if both development and design can be understood, and BLLO is evaluated as being optimized for this service.
CEO Na-hyeon Park, who created BLLO, became interested in blockchain technology after starting an early P2E (Play to Earn) game called ‘Trondogs’ during the height of the Bitcoin craze in 2018.
Also, majoring in industrial design brought her one step closer to starting her own business.
CEO Park stated, "I started this business with the belief that when your interests align with your major, it creates synergy. Currently, with a team of four, we are working hard to advance and dream of becoming a unicorn company in the future."
The key strength of BLLO lies in its specialized design personnel and diverse portfolio of projects.
There are not many places that can solve all processes of PFP NFT production at once.
However, BLLO provides one-stop services for all stages from planning to design and development by arranging personnel for each part.
In recognition of these abilities, it was selected for the ‘2023 K-Global Accelerator Development Project YPump-Up 6th Batch’ hosted by Wine Ater Co., Ltd. this year.
Through this project, they received various support for overseas expansion and are preparing to participate in Y&Archer’s own global startup conference ‘A-STREAM’ and open innovation at home and abroad.
BLLO aims to achieve sales of 3 billion won by 2025 through overseas expansion and expansion of the NFT service field.
CEO Na-hyeon Park said, “We are preparing an NFT management solution to achieve stable sales of business models in the form of orders for companies,” and added, “Our ultimate dream is to provide management services like ERP (Enterprise Resource Planning) in the NFT industry.”
BLLO CEO Na-hyun Park.
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