There is a startup that has become a hot topic with over 20 branches and a company visited by popular celebrities in just over a year.
Beauty Darum, a beauty specialty company that opened in February last year, is targeting the medical beauty market by signing business agreements with dermatology clinics and plastic surgery clinics in Cheongdam-dong, Seoul, as soon as it was founded.
Through word of mouth, even famous actors and singers have been visiting since the beginning of this year.
CEO Da-eun Kim, who previously served as the CEO of a famous beauty brand, used her experience to create Beauty Darum, a well-aging beauty company.
With six employees, they created their own skin care program for dermatology and plastic surgery, and it is receiving a great response from customers with ‘high-quality, quantified services’ using skin care devices.
In particular, it is becoming known as a ‘hidden expert’ shop visited by celebrities.
Ha Dong-geun, who played an active part in ‘Mr. Trot 2’, actor Yoo Dong-hyuk, singer Mina, and the musical couple Min Young-ki and Lee Hyun-kyung are regular customers.
They all agree that it is thanks to total care through quantified services and continue to visit Beauty Darum.
Beauty Darum is not only a management shop, but also serves as an educational institution that provides a structured system to help those starting a beauty business build a diverse profit pipeline.
In recognition of its capabilities, Beauty Darum won the Seoul Metropolitan Government Chairman's Award in the Korea Franchise Awards category last year.
Despite their achievements, Beauty Darum has ambitions beyond just domestic success. They are aiming for globalization.
Currently, they are transitioning from medical tourism focused on plastic surgery to high-quality management in the K-beauty sector.
To this end, Beauty Darum knocked on the door of the ‘2023 K-Global Accelerator Development Project YPump-Up 6th Batch’ hosted by Y&Archer last June, and was finally selected and is receiving various business consulting.
Da-eun Kim, CEO of Beauty Darum, said, "We are preparing a K-Beauty experience center where you can experience Hallyu beauty" and added, "We will continue to grow as a distinguished beauty company leading K-Beauty."
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