Grady International, led by CEO Seonmee Lee (Lynsey), announced today its plans to support the production of promotional videos for Korean cosmetic products, with the aim of assisting their global expansion.

Lynsey, the Creative Director of Grady International, is a viral video production director and an internationally recognized beauty creator on TikTok, currently active in South Korea. Lynsey not only promotes various international cosmetic brands through viral video campaigns but has also produced collaboration videos for brands such as the Dyson Solarcycle Morph lighting and the Grand Hyatt Jeju (Jeju Dream Tower). Additionally, Lynsey has been involved in creating short-form videos for processed food brands and other themed content, actively promoting them on international TikTok accounts.

The unique planning and concept of Lynsey Creative Director’s short-form videos, which stand out with a distinctive and differentiated atmosphere, can be viewed on international TikTok accounts.

Furthermore, Grady International operates ‘Parioli,’ a custom suit, rental, and formalwear brand. Parioli has supported the wardrobe for the cast of “Mnet Couple Palace” and worked with well-known Korean actors, including Park Ji-hwan (for The Roundup: No Way Out VIP screening, the 74th Berlin International Film Festival, and the 44th Blue Dragon Film Awards), Son Seok-gu (for the Big Bet press conference), Jung Woong-in, Lee Sang-yi, Lee Joo-seung, and Go Seung-hwan, contributing to various Korean dramas, films, and broadcasts.

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